Is it possible? Are we to live in a world without Gourmet magazine?
The announcement was made yesterday: after 68 years in print, Gourmet magazine is folding. Not enough ad revenue, it seems. The November 2009 issue may be its last.
Apparently, the brand will live on at the Epicurious site, in a television series, and as a sort of umbrella title for future cookbooks, but the magazine itself, that “68-year-old totem of culinary aspiration,” is not long for this earth.
It will be missed. Yes, sometimes the photos were cheesy — oh how I hated the pictures of vacantly beautiful people eating hyper-styled food in quaint settings — but the recipes were mostly inspired, and the articles were often sublime. Consider this brilliant piece by the late David Foster Wallace. Gourmet’s surviving sibling, Bon Appetit, which is also owed by parent-company Conde Nast, doesn’t offer much that is comparable in terms of substance and depth.
I’m still coming to terms with the loss of Gourmet. Look for a follow-up post in memoriam.